Riot Games
Wild Rift Lunar New Year
We took two of the most popular League of Legends characters and built two separate digital platforms where fans could interact with the characters to customise shareable New Year greetings.
Sett’s New Year Greeting Dance
To get the Wild Rift’s most fearsome character to dance, we used mocap technology to capture the kinetic moves of Street Dance of China star Mr. Three.
In addition to teaser and social content, we built a suite of assets that fans could interact with and choreograph their own Lunar New Year themed dance.
Teemo’s Fortune Dumpling
Prone to throwing explosive mushrooms, to give charismatic racoon Teemo a festive lunar new year twist, we loaded his backpack with dumpling’s that when tapped by the user, explode to reveal a shareable New Years fortune.