Volkswagen Phaeton
Singular Masterpiece: Interactive Experience
Volkswagen’s ultra luxury model Phaeton needed a way to show Chinese consumers just how much heritage lies behind each and every car handcrafted in Dresden, Germany.
We created an interactive film that took people on a journey through time, immersing them in the stories that led to the birth of Phaeton's dedicated factory, where the assembly of each Phaeton is a theatre performance in itself - choreographed and performed with precision and elegance.
Interactive Film Content
Case Study
Agency: Ogilvy Beijing
Executive Creative Director: Doug Schiff
Creative Director: Darren Crawforth
Design: Micheal Chu
Director: Johan Perjus
Production: B-Reel
Music: Plan 8
Awards:
FWA: Site of the Day
FWA: App of the Day
Cannes: Short list for mobile
Spikes Asia: Silver
DMA China: Gold - Art Direction
DMA China: Silver - Interactive
AdFest: Silver Lotus - Art Direction
AdFest: Gold Lotus - Production Design
AdStars (Korea): Gold in Interactive Craft
China 4A's: Best in Art Direction
Communication Arts: Best Interactive
Webby Honoree: Online Video