All About Me

I was born and raised on the Marmite-smothered streets of a brewery town in the East Midlands, UK.
 My hunger for creativity has taken me around the world. New York, Boston, LA, Beijing and Shanghai have all been places I’ve called home.

I’m a creative director, art director, brand designer and music producer. I’ve helped to define and design some of the world’s largest global brands such as Polestar, Riot Games, Korean Air, Google, Burberry, and Nike.

I built the creative team at Media.Monks Shanghai from the ground up to be the benchmark of tech-driven craft and quality across the APAC region, recruiting and nurturing a diverse team of 35 misfits with the talent and perspectives needed to challenge the industry status quo. 

I’m as crazy about boundary-pushing electronic music as I am about understanding the infinite mysteries of lacto-fermentation. I currently live in South East London after returning to the UK from China with my superstar partner and 3 adorable but often odorous rescue dogs.