(RED)

World Aids Day Campaign

(RED) has raised over $600 million for HIV programs in Africa through exclusive product partnerships with some of the worlds most powerful brands; Apple, Nike, Starbucks, Converse, American Express, Dell.

For World Aids Day, we staged a massive, global campaign, bringing together (RED) affiliated brands under a simple message: One Color Unites Us, driving people to buy (RED) products online or driving them to pop-up stores in London, New York & Tokyo.

For the launch video, 600 individual screen prints were hand pulled and animated to introduce the campaign narrative.