Lincoln

China Brand Launch

For its launch into the China market, Lincoln needed to find a relevant way to connect its American heritage of fine craftsmanship and innovation with a Chinese audience.

We drew parallels between the two cultures by shining a light on commonalities that would resonate: Lincoln’s attention to detail and craft and the commitment and creative grace of two renowned Chinese artists. The episodes were shot in Shanghai, Guangzhou and Huangzhou, 3 cities famed for their artistry and craftsmanship.